WhiteBridge AI Joins MASSIV for Digital Identity Protection
Scammers often rely on information that has been publicly available long before they place a call, send a text, or email. Most individuals are unaware of how widely their personal details are distributed across various databases, open websites, social platforms, and data-broker services. While any single piece of data may seem harmless, the combination of multiple fragments can supply a malicious actor with enough context to craft highly persuasive phishing attempts, identity theft schemes, and other fraudulent activities.
Fraudulent activity is on the rise, intensifying the issue. For illustration, in 2025 senior citizens aged 60 and older in the United States filed 201,266 complaints with the FBI’s Internet Crime Complaint Center, reporting losses near $7.7 billion. The FBI indicated that the reported loss amount for this age bracket grew by 37% compared with 2024.
Lithuanian tech firm WhiteBridge AI has been addressing the broader challenge for some time and has recently turned its attention to a key question: how much personal data is publicly accessible, and what can individuals do with that insight? The company has also catalogued roughly 1,200 data-broker websites, representing only a fraction of the repositories that store personal records.
The initiative attracted notice, leading to WhiteBridge AI’s inclusion in Mastercard Lighthouse’s MASSIV Fall 2026 cohort together with five other Nordic and Baltic impact-tech ventures. Mastercard Lighthouse announced the cohort on August 26, describing WhiteBridge AI as a platform for managing online identity, reputation, and networks, and highlighting its consumer-protection solution AntiBridge, which the firm calls a next-generation antivirus for digital identities.
AntiBridge Technology and Digital Footprint Awareness
When a digital identity turns into a security concern
WhiteBridge AI was founded on the premise that the amount of personal information available online continues to expand. Its underlying technology aggregates public and social information to educate users about their online persona and reputation, essentially helping them grasp their digital footprint.
The same premise also implies that if legitimate software can locate and compile publicly accessible details about an individual, malicious actors could potentially do the same.
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Guided by this reasoning, WhiteBridge AI built AntiBridge, a service that converts its capability to discover online data into a protective tool. Rather than merely informing users about their public presence, AntiBridge offers a secured environment where individuals can view where their personal data has surfaced and receive guidance on mitigating associated risks.
“It is still important to understand that removing information cannot and will not cease every scam, identity theft attempt, phishing action, or data leak. The existence of your personal information also does not mean you will automatically become a victim of such actions. Reducing information, at the core of the action, means removing some of the available material, preventing a person with bad intentions from a very personal and believable approach,” says Paulius Taraškevičius, CEO of WhiteBridge AI.
When fraud prevention is discussed, many assume that the moment a dubious call, unexpected charge, or odd message appears is the point to intervene. Yet modern social-engineering attacks are more detailed and demand a different mindset to stay protected.
Before a fraudster can pose as you, your employer, or acquaintances, they require accurate personal details—information that proves highly valuable to them. Obtaining items such as a home address, relatives’ full names, workplace, or age often does not involve hacking; such data may already be visible on a Facebook profile and can be enough to construct a believable deception, particularly when the target is unprepared.
With AntiBridge now operational, WhiteBridge AI aims to broaden its global influence by partnering with key stakeholders capable of amplifying its reach. Mastercard Lighthouse, a program supporting sustainability and social-impact tech firms across the Nordic and Baltic regions, will grant the company access to a partnership and advisory ecosystem.
The Lighthouse programs bring startups and early-stage scaleups together with partner banks, investors, corporate partners, advisers and Mastercard Lighthouse to help them scale their businesses and develop partnerships. For the MASSIV program specifically, participating companies receive feedback and support from a group that includes Mastercard Lighthouse, Swedbank, UNDP, Danske Bank, Nets/Nexi, Synch and VEQ VC. The Lighthouse ecosystem includes an associated circle of more than 270 investors and corporate partners.
“We are very excited to start working together with the five selected qualified impact-tech companies this fall. Companies bring innovative solutions that are at the forefront of social impact and sustainability. Mastercard, together with our partner banks and advisors, can help provide the impact tech startups with the network to scale beyond their markets and realizing their impact faster through partnerships,” shares Mats Taraldsson, Head of Fintech and Impact Tech Engagement at Mastercard Northern Europe.
